Most health and wellness brands have a good product and a confused story. Positioning fixes that. Copy carries it everywhere the product can’t go on its own, your site, your inbox, your sales pages.
This is usually where the Foundation stage starts, and the one service most of my ongoing partners never fully hand off.
What's included
Everything a Brand's Story Actually Touches.
Positioning Workshop
Where you sit versus every other option on the shelf, and the language for saying it out loud.
Messaging Framework
The core claims, proof points, and objections handled, so every piece of copy after this pulls from the same source.
Website Copy
Home, about, product, and category pages written to convert, not just describe.
Sales & Landing Pages
Long-form pages built for launches, offers, and funnels.
Email Copy
Welcome flows, retention sequences, and campaigns that read like you, not like a template.
Voice Guide
A short reference so anyone writing for the brand, you, your team, or me, sounds consistent.
How it works
01
Ready to Fix the Story?
I get inside your product, your customer, and your data: what people actually say when they buy, and why they come back.
02
Positioning
We land on the story: what you are, who it’s for, and why it’s true.
03
Copy
I write the pages, flows, and campaigns that carry that story into the world.
04
Rollout & Iteration
Copy goes live, and I keep tightening it against what’s actually converting.
Ready to Fix the Story?
Book a strategy call, or check the fit checklist first if you’re not sure this is the right place to start.