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book discovery
Maven Method logo with crowned M symbol and wordmark.
book discovery
Fractional Marketing Partner · Health & Wellness Brands

I Don't Work on Your Brand. I Work Inside It.

I’m Andrea Helleman, the marketing partner health and wellness brands bring in when they’ve outgrown freelancers but aren’t ready to build a department. Brand, copy, web and CRM, all under one person who actually knows your business.

Working as a fractional marketing partner means I am not a vendor you brief and then chase. I am accountable for the outcome the way someone on your payroll would be, at a fraction of what that team would cost you.

Book a Discovery Call
Fractional Marketing Partner · Health & Wellness Brands

I Don't Work on Your Brand. I Work Inside It.

I’m Andrea Helleman, the marketing partner health and wellness brands bring in when they’ve outgrown freelancers but aren’t ready to build a department. Brand, copy, web and CRM, all under one person who actually knows your business.

Working as a fractional marketing partner means I am not a vendor you brief and then chase. I am accountable for the outcome the way someone on your payroll would be, at a fraction of what that team would cost you.

Book a Discovery Call
The short version
I’ve been building brands online since 2004. For the last several years, almost all of that work has been in health and wellness: supplement companies, practitioner-led product lines, functional medicine practices.
It’s where my work is sharpest, because I understand the constraints. The claims you can’t make. A buyer who has already read the studies and can smell a stretch. A category where trust isn’t a brand attribute; it’s the entire product.
I’m not an agency, and I’m not a lone freelancer either. I work with a small team of specialists I’ve used for years, mostly on build and production. What doesn’t change is who’s accountable: the strategy, positioning, and words are mine, and I’m the person you talk to. You won’t be handed to an account manager after kickoff, and you won’t find out six months in that your brand is being run by someone you’ve never met.
Woman stretching her arms beside a bright window in black and white.
Origin

I've Never Been Much Good at Following Someone Else's Rules.

I grew up as the middle child, and my younger sister has Down syndrome. Our family never followed a standard script, so I never learned to assume there was one.
That’s more or less how I’ve run my business ever since. I’m far less interested in how something is usually done than in whether it works for the business actually in front of me. Yours doesn’t need the playbook that worked for someone else. It needs a clear-eyed look at what you sell, who buys it, and what’s stopping them, and then the systems to make that repeatable when you’re not watching.
I also went to school for business, which most creative people skip. It means I look upstream at your model, your offer, and your margins before I open a design file. Plenty of people can make you something that looks good. Fewer will tell you when the problem was never the graphics.

"I don't light fires. I fan sparks until they blaze."

Andrea Helleman, Founder
How it works

Two Stages, and You Only Commit to the First.

Stage 01 · The Foundation

We Fix What's Underneath

Positioning, messaging, the site, and a CRM that actually captures and converts instead of collecting addresses. A defined project with a start and an end. This is where almost everyone begins.

Stage 02 · Growth Partnership

Then I Stay and Run It

Once the foundation holds, I stay on as your fractional marketing lead: campaigns, email and SMS, subscription and retention, continued iteration on the site. This is the stage where things compound, where a customer stops being a single transaction and starts being lifetime value.

You don’t have to commit to stage two to start. Most brands do, but that’s a decision you make after you’ve seen the work, not before.
What I own

What I Actually Own.

Two women discussing work together with a laptop and camera nearby.

Brand & Copy

Positioning, identity, voice, and every word on the page. These aren’t two departments here, because they were never two jobs.
Woman smiling while working on a laptop near a window.

Web Development

Design, build, and everything after launch. No submitting a ticket and waiting a week to change a headline.
Person working on a laptop beside notebooks and branded Mavene books.

CRM & Lifecycle

The part most brands skip. Email, SMS, automation, subscription flows, win-backs. Revenue you’ve already paid to acquire and are currently leaving on the table.
Photographer holding a camera directly toward the viewer against a dark background

Photo & Video

I shoot product, founder and lifestyle myself. Which means the brand we build has something real to fill it with, instead of stock images of someone else’s supplements.
Fit

Let's Be Honest About Fit.

This Is Probably a Fit If

  • You're a health or wellness brand doing real revenue, and the ceiling you're hitting is capacity, not demand.
  • You sell something people should be re-ordering, and nobody currently owns making that happen.
  • You've been sold strategy before and received slides.
  • You want one person accountable, not five people cc'd on a thread.

Probably Not a Fit If

  • You're pre-revenue and looking for someone to validate the idea. I'd be the wrong spend at this stage, and I'll tell you so.
  • You're shopping on price. I'm not the cheapest hands available and pretending otherwise wastes both our time.
  • You want to hand it over entirely. Embedded means embedded. I'll need you in the room for the calls only a founder can make.
  • You want claims made about your product that the evidence doesn't support. That's a hard no, and it's the reason some of my clients came to me in the first place.
A note for practices: I still work with practitioner-led and service-based businesses, including clinics, functional medicine and consultants. Product brands are where I go deepest, but if you’re in health and wellness and you’re ready to scale, the conversation is worth having.

Find Out If This Is a Fit.

Thirty minutes, no deck, no pitch. Tell me what you’re selling and where it’s stuck. I’ll tell you honestly whether I’m the right person, and if I’m not, I’ll point you at who might be.
Book a Discovery Call